Every business has a variety of online marketing platforms to choose from, but the diversities of the marketing tools that exist make it difficult to find your best way of engaging with leads. The challenge of online marketing isn’t so much about the “how”, which is through the web, as it is about the “what”, which needs to be a tool that’s ideal for your brand.

Social media, for example, generates leads for some businesses while paid ads help other companies improve their bottom lines and conversions. Choosing a specific tool for your online marketing is smart because of specialization, which allows you to more successfully generate, convert, and sell leads.

A Marketing Tool that Many Take for Granted

Sending messages, which initially occurred through the U.S.-government’s ARPANET, was the first thing ever achieved by the internet. Email marketing became a lucrative tool after Gary Thuerk — a digital marketer of the ‘80s — earned $13 million from sending out 400 emails during one of the first-ever-email campaigns.

Society’s adaptation to email marketing hasn’t reduced the influence of private messaging, however. Over 90 percent of Americans now seek more-online personalization, which email marketing helps to achieve. The fact that people do send or receive email messages gives you an ideal marketing channel to use as a small-, medium- or large-sized business.

Where Email Remains a Core Asset

Some businesses have their reservations about email marketing, for the competition behind the strategies that makes emails successful makes it difficult for most businesses to scale their own email campaigns. You can build confidence in email by considering its impact within the following:

Personal Life — Email-service providers work hard to give their consumers the best account security that’s possible with modern technology. The functions behind sending images, text, and links are only as good as the sustained privacy of billions of internet users.

Professional Use —The data of the internet establishes a new standard for professionalism that stems from our access to endless information. Professionals leverage emails to obtain key-data points about the projects they work on.

Commercial Businesses — Business leaders use emails to lead employees and shareholders. Commercial businesses are maintaining scalability within their communications due to the cost-efficiency of email messaging.

Why You Can’t Afford to Overlook Email Marketing

Overlooking email marketing disables you from relying on one of the simplest marketing tools that has one of the highest returns on investment. The revenue from email marketing is made through these consumer benefits that marketers take into account:

Privacy — Email-service providers not only maintain the privacy of their users, but companies are growing alongside global-privacy standards as well.

Consent — Consumers feel most comfortable when they agree to share their information, and an email campaign only begins when leads consent to it.

Multimedia Forms — From live streaming to sending out a recap of a previous webinar, emails are even formatted with rows, columns, and animated graphics that boost consumer engagement.

Evolving Alongside Digital Innovation

We suggest email marketing because it presents the global consumer with something they’re already familiar with. Businesses can be confident knowing that email marketing tools advance with the advancement of digital technology.